What is the best RelateIQ alternative

Salesforce Essentials vs. Bigin - the ultimate small business CRM showdown

Salesforce Sales Cloud Essentials was released as an affordable alternative to enterprise solutions. But how affordable is it really? Does it meet the needs of small and micro businesses? Why is Bigin better than Salesforce Essentials? You can find answers to these questions here.

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Salesforce Essentials:
Not ready for small business

Everyone would agree that Salesforce started a revolution in cloud software with its famous "The End of Software" campaign. However, 20 years later, a lot has changed. The initial promise to make CRM software easier and more accessible for businesses was not kept. Because of this, thousands of companies have switched their CRM to Zoho, simply because of the complexity and frequent price increases associated with Salesforce's products. When it comes to the small business CRM market, it's a whole different story.

Salesforce Essentials is marketed as a lightweight CRM for growing businesses. When you look at the product, you'll be surprised to find that it still has the same complexity that Salesforce is famous or infamous for. Ease of use is out of the question and the Essentials version doesn't even have basic CRM functions such as integrated telephony, workflow automation and basic customization of roles and profiles in your CRM account. Plus, if you need live phone support from Salesforce, you need to be willing to pay extra. Is this an affordable solution for small businesses? Not really!

Bigin from Zoho CRM: Everything you need to
get started right away

In contrast to Salesforce Essentials (previously SalesforceIQ, an updated and renamed version of RelateIQ, the Salesforce 2014 acquired) became Bigin from the ground up within the same Zoho CRM platform developedserving more than 150,000 customers worldwide. It was designed with the needs of small and micro businesses in mind, rather than rushing to put together a version of a purchased product. The features in Bigin are the most important features that every successful small business needs and uses on a daily basis.

At Bigin, there is no steep learning curve or forced add-ons necessary to optimally manage opportunities. Simply import your contact tables and start selling on day one with our built-in email, phone and Twitter integrations. You can also create multiple pipelines based on your business processes and follow up on leads more easily with activity reminders and bulk emails.

Take a look at some of the
Features of Bigin:

  • Multiple pipelines
  • Automation of work processes
  • Customizable dashboards
  • Integrated telephony
  • Integration with third party apps
  • Enterprise-class security
  • Mobile apps for iOS and Android
Comparison of features and prices

Bigin Express vs. Salesforce Essentials

That means a saving of 70 % per user per month.
SALESFORCE ESSENTIALS $ 25 / user / month / billed annually
Contact, company and offers
G Suite, Office 365 and Zapier integration
Custom fields
Telephone and technical support


BIGIN EXPRESS $ 7 / user / month / billed annuallySave 70 %

SALESFORCE ESSENTIALS $ 25 / user / month / billed annually

Contact, company and deal management

G Suite, Office 365 and Zapier integration

Custom fields

Telephone and technical support

We don't just think about today but about the future. We have the future in mind.

When it comes to scalability, Zoho's platform has seen millions of small businesses grow from the ground up since its inception. The benefit of building on the same Zoho CRM platform is that Bigin lets you seamlessly switch to a higher CRM plan of your choice when you feel your needs have grown. And, before you ask - don't worry, our sales directors will never push you to upgrade to a higher plan from Zoho CRM.

This is what the first time users say

We were so impressed by Bigin’s perfect fit ’for small organizations and we have now consolidated all information about our clients and projects in Bigin. It's impressive to see that such an affordable product helps in managing duplication of records, customizing fields specific to our processes, providing dashboards to manage the performance of emails, and even linking up with the Twitter accounts of our clients. Read the full case study

I am super impressed with Bigin. I was looking for a simpler lead management and automation tool and I finally arrived at the right platform after trying multiple tools in the last few years. It has completely transformed the sales process and I regularly recommend Bigin to my contacts.

I want to sincerely thank the entire Bigin Team for developing this excellent platform for SMBs who are quite keen on getting rid of excel datasheets. My primary requirement was exactly the same, and Bigin has offered so much more. This has increased the overall productivity of my sales team, and I have already recommended Bigin to friends in different sectors.

I found Bigin extremely easy to learn and utilize. I was bit scared if my assistants will able to learn it quickly. But to my surprise they have started using fully within 2 weeks of time. Mobile apps and its connectivity with server is superb and quick.

Luison Lassala General Manager, Bedrock Success Consulting
Vikas KakkarFounder CEO, HireXP
Dhruvesh Lakhani Founding Director, Investacc Insurance Brokers Pvt. Ltd.
Anant TikoneManaging Director, Antech Micro Systems Pvt Ltd.
* The names and logos for Zoho are trademarks of Zoho Corp. All other trademarks, brand names, or product names are the property of their respective owners. Comparative information as of April 24, 2020. The prices quoted are in USD.