How can we get free SEO analysis

SEO-Checker: Free tools for website analysis

Search engine optimization is an important but complex matter that can only be meaningfully addressed with a long-term and holistic SEO strategy. A “website check SEO” is the first step in deciding how good your website is already and where it might still need improvement.

Why is search engine optimization (SEO) important?

The majority of Google users only click on the search results that they find at the top of the first page. Hardly anyone looks at what the search engine shows on the second page. If your website is not among the first organic search results - i.e. the links that are not placed as advertising - it will neither be visited nor will it be able to acquire new customers.

In order to be able to assess whether a page is relevant for a certain search term, Google checks a wide variety of content and the technical features of a website. All of these criteria play a role as “ranking factors” in determining where your website appears when a search query is made.

Search engine optimization (Search Engine Optimization, "SEO" for short) improves these ranking factors in a targeted manner in order to better and more precisely signal the search engines what the website is about - with the ultimate goal of getting as many matching search terms as possible up in the Google To rank search results.

our recommendation Fast improvements through an SEO on-page optimization

Which ranking factors do the SEO tools check?

The two free SEO website checks perform a brief analysis of the most important ranking factors. These are roughly divided into two areas: Onpage and Offpage.

  1. Onpage: On-page optimization deals with the content and technical ranking factors of the website itself: content, code, speed, suitability for mobile use, etc. These factors are naturally easier to influence yourself.
  2. Offpage: Off-page ranking factors are primarily qualitative (that is, thematically appropriate, non-promotional) links from other web portals to your own website, so-called "backlinks"; Google interprets them as recommendations.

Both tools focus on the on-page factors and deal with the various aspects in different ways.

Which factors do the analysis tools not measure?

What neither SEO checker can do is one detailed analysis of keywords (Keywords) or for ranking for certain search terms. If you want to know if your website is doing well for a keyword, you need deeper, more in-depth research that cannot be done with free automated tools.

In addition, these tools do not provide any detailed information about the Offpage SEO status of the examined pages; Here, for example, you can use the backlink test to get an initial assessment of your website.

Do the free SEO check with these tools

Ryte website checker

The Ryte website checker offers a quick overview of the most important SEO aspects of your website. Simply enter the URL of your homepage at and after a few seconds you will receive a short free SEO analysis of your website.

Under "Content" important aspects are presented, which mainly concern the text of your website - but here more technical aspects are also brought in. These then play the central role in the somewhat misleadingly named "SEO" section (because of course everything here revolves around search engine optimization). Under the aspect of "mobile", some criteria are also highlighted that are generally not considered to be that important, while the area of ​​"social" does not currently seem to provide any usable data.

Conclusion: Ryte is a well-suited tool for a first, free analysis of your SEO status: The page report clearly presents important aspects and points out where there is still a lot of potential for optimization. Most of the results of the SEO check require explanation.

Varvy SEO tool

With the Varvy SEO tool, you can go a little deeper into the topic of SEO. Here, too, simply enter the address of your homepage in the form field on After a few seconds you will receive a quick online analysis.

The results are not divided into individual main categories here; instead, individual aspects are assessed individually. Content-related aspects are not dealt with.

In contrast to Ryte, problems that have occurred are broken down in more detail so that a more detailed analysis can start right here.

With the aspect of “accessibility”, a topic is also brought up that is unfortunately often neglected. The topics of speed or performance and suitability for mobile use are outsourced to separate tests by Varvy, which also give a detailed overview of strengths and weaknesses free of charge.

Conclusion: At first glance, Varvy looks a bit more confusing to the inexperienced eye, but in its website analysis it provides very specific starting points for optimization.


With both SEO checkers, Ryte and Varvy, initial online SEO analyzes can be carried out quickly and free of charge. They allow a quick, free assessment of your current SEO status and show possible improvement potential in search engine optimization.

The SEO check costs are low with these tools; but remember that they can only serve as a first glimpse. They cannot replace extensive SEO analysis or advice or professional SEO analysis tools. Do you have any questions? We are happy to help!