What is the best alternative to Leadpages

Landing Page Software: These are the 10 best in 2021

Are you looking for a way to automatically generate new leads?

Landing page software makes it easy to generate hundreds of new leads without manual effort for your company.

You can read the following article Create a landing page read if you want to learn what a landing page is and how to create the perfect one for your business.

Otherwise I would like to help you with this comparison to find the best landing page software for your company and your needs. I will share with you the most important information you need to know in order to choose the right tool.

These are the best landing page software in comparison

  1. Unbounce - Best landing page software in comparison
  2. Leadpages - Best for online marketers
  3. HubSpot Marketing Hub - Best for inbound marketers
  4. Instapage- Best for professional companies
  5. GetResponse - The entry-level solution with marketing automation
  6. Landingi - Very good solution from Europe
  7. Wishpond - Marketing automation with landing page
  8. Elementor - WordPress Page Builder with landing page functions
  9. Wix - For the beginner
  10. MailChimp - Newsletter tools with landing page function

1. Unbounce

Unbounce was founded in Vancouver in 2009 and is one of the most established landing page providers on the market. Unbounce is a software solution that helps companies to create landing pages as easily as possible in order to generate new customers.

It also helps you to create sales funnels that are as successful as possible with the help of a lot of data.

Unbounce prices

Unbounce offers you 4 different price packages. You also have the opportunity to take advantage of a 14-day test phase at Unbounce.

Launch: $ 72 a month (500 conversions / 20,000 visitors / 1 domains)
Optimize: $ 108 a month (1000 conversions / 30,000 visitors / 3 domains)
Accelerate: $ 180 a month (2000 conversions / 40,000 visitors / 7 domains)
Scale: $ 270 a month (3,000 conversions / 50,000 visitors / 15 domains)

Unbounce features

Landing Page Builder - Unbounce offers you a drag & drop landing page builder with which you can easily create landing pages with the help of templates. You can also save elements you have already created and call them up later using copy & paste.

personalization - With Unbounce you can easily adapt the existing templates to the branding of your company.

Form editor - With the Lead Page Editor you can create individual fields that you want to query from your potential customers

A / B testing - Unbounce offers you the opportunity to test the landing pages you have created and see which ones convert better.

Unbounce benefits

  • There are many integrations with other SaaS software solutions
  • It is a software solution that is easy to use
  • There are a very large number of landing page templates available

Unbounce cons

  • The price is quite high compared to the market
  • The analytics function could offer more options

Who is Unbounce for?

Unbounce is a professional solution for creating landing pages, which is also reflected in the price. However, if you have Langing Pages as an integral part of your Marketing Campaign see, you need a professional tool. Unbounce is the perfect solution for this.

2. Leadpages

Leadpages is a software that specializes in creating landing pages to generate new leads for your company. If you offer consultants, coaches or other services that require you to generate new leads on a regular basis, Leadpages can be the right software for you.

Leadpages prices

Leadpages offers you 3 different price packages depending on the number of landing pages you want to create. There is also a 14-day trial period that you can use.

Standard: $ 25 a month free (1 domain)
Pro: $ 48 a month (3 domain)
Advanced: $ 199 a month (Up to 50 domains)

Leadpages features

Landing Pages Builder & Editor - With Leadpages you can easily create landing pages with a landing page editor without any programming knowledge.

Templates - Leadpages offers you a very large selection of templates that you can use to create landing pages.

Pop-up editor - The Pop-up Builder allows you to easily create pop-ups with templates on your landing page or on any other page of your website.

Custom Domain - Leadpages offers you a personal domain on which you can host your landing page. This has the advantage that the landing page can load faster.

Payment function - Leadpages also offers you a payment function if you want to sell products directly in a sales funnel.

Leadpages advantages

  • Very easy to use drag & drop editor
  • Easy to use interface
  • Integrations via Zapier are very easy to use

Leadpages cons

  • Needs a certain training period due to the many functions
  • The analytics functions could offer more options.

For whom is Leadpages the right solution?

Leadpages is software that is widely used in affiliate and online marketing. If you have a digital business then Leadpages is the right solution for you.

5. HubSpot Marketing Hub

HubSpot Marketing Hub is a company that was founded in 2005 and is now one of the largest marketing software providers in the world. More than 15,000 customers use HubSpot in many different industries.

HubSpot offers software solutions that cover the areas of marketing, sales & support. The landing page functions are part of the Marketing Hub.

HubSpot Marketing Prizes

HubSpot's Landing Page Builder is part of the Marketing Hub. There are 3 different price packages

starter: 36.80 euros per month
professional: 740 euros a month
Enterprise: 2944 euros per month

HubSpot Marketing Features

Landing page builder - Hubspot offers you an easy-to-use drag & drop landing page editor, with which you can easily create landing pages without any programming knowledge.

Individual landing pages - HubSpot's landing page builder can interact with Hubspot's CRM solutions, which enables you to display specific landing pages for individual customers.

Analytics - HubSpot offers you an analytics function with which you can measure how well your landing pages convert. If you use other HubSpot functions besides the Land Page Builder, you can analyze the analytics across your customer journey.

Templates - HubSpot offers you many templates that you can use to create landing pages. HubSpot also offers additional templates that you can download from the HubSpot website.

HubSpot Marketing Benefits

  • The Marketing Hub offers many functions, such as e-mail marketing and a CRM system, which can be created together with the landing page
  • The landing page analytics can be put in context as Hubspot also measures website traffic and other metrics

HubSpot Marketing Cons

  • Creating landing pages is more difficult than the drag and drop builders, the competition
  • It is an expert tool that offers many functions and therefore costs a lot

Who is HubSpot Marketing for?

HubSpot Marketing Hub offers a lot of functions and is only worthwhile for small companies that also have the corresponding expertise in online marketing.

The range of functions is very large and offers many more options than just creating landing pages. However, this large scope is also reflected in the price.

4. Instapage

Instapage is a landing page builder used by more than 10,000 customers worldwide. Instapage is a post click platform that offers its customers a comprehensive solution to generate leads after placing online advertisements.

Instapage is a platform that specializes in offering its customers a landing page builder that offers many integrations with other software solutions.

Instapage prices

Instapage offers its customers two price packages. You can tell from the pricing that this is a professional tool.

Business: $ 149 a month
Enterprise: On request

Instapage features

Landing Page Builder - The Landing Page Builder gives you the freedom to design attractive landing pages. You can choose from over 5000 different fonts and over 33 million images.

Templates - Instapage offers a large selection of templates that are made available specifically by industry.

Instablocks - The Instablock is a function with which you can save, copy and reuse individual areas of a landing page.

Shape builder - Instapage offers you the possibility to easily create forms that convert well. You also get the opportunity to create forms that request data in several steps.

Integrations - Instapage is a professional tool that can be integrated with well-known CRM systems such as Salesforce, Marketo and HubSpot. There are also a lot of interfaces that you can create with Zapier.

Instapage benefits

  • Very easy to use interface
  • There are many templates that are made available
  • Good analytics function with a distinction between desktop and mobile performance

Instapage cons

  • It is a very expensive software solution that is aimed more at agencies and enterprise customers
  • Instapage added a lot of new features that made the solution bug prone and slow

Who is Instapage the right solution for?

Instapage is, in terms of functionality and pricing, more of a solution for professional agencies or enterprise customers. If you have a lot Generate lead online Instapage may be the right solution for you.

5. GetReponse

GetResponse is a marketing automation solution that also has a landing page builder integrated. It is a comprehensive solution that has integrated everything from the landing page design to e-mail marketing to the CRM system

GetResponse has more than 350,000 customers in over 183 countries and supports small and medium-sized companies in creating successful online marketing.

GetResponse prices

basic: $ 12.30 per month (up to 1000 contacts)
plus: $ 40.18 per month (up to 1000 contacts)
Professional: $ 81.18 per month (up to 1000 contacts)
Max: Price on request

GetResponse features

Landing Page Builder - GetReponse offers you an integrated drag & drop editor for creating landing pages.

A / B testing - With GetReponse you have the possibility to test landing pages with A / B-Test the conversion rate of landing pages.

Pop-ups - You can use GetReponse to create pop-ups for all of your landing pages and other pages.

Registration forms - With GetResponse you also have the option of designing registration forms individually and easily.

GetResponse benefits

  • Very easy to use interface
  • Very cheap solution if you have a small email list
  • Very good customer service

GetResponse cons

  • There is no way to copy & paste landing page elements
  • There is no telephone support

Who is GetResponse the right solution for?

GetResponse is a solution that offers a lot more than just a landing page builder. If you are looking for a holistic marketing automation solution, GetResponse, which is GetResponse, may be for you. Large range of functions and a reasonable price.

6. Landingi

Landingi is a landing page provider from Poland that has been on the market for over 9 years. Landingi offers a complete marketing platform that supports companies in implementing successful online marketing campaigns.

Landingi's solution offers various software solutions to design, optimize and measure landing pages.

Landingi prices

Landingi offers different price packages for the areas of business, agency and enterprise.


Core: 26 euros a month (1 custom domain, 5,000 visitors)
Create: 49 euros a month (10 custom domains, 50,000 visitors)
Automate: 69 euros per month (20 custom domains, 100,000 visitors)


Agency: 137 euros per month (30 custom domains, 300,000 visitors)
Agency Pro: 225 euros per month (50 custom domains, 500,000 visitors)


Enterprise: 549 euros per month (10 custom domains, 100,000 visitors)

Landingi features

Drag & Drop Landing Page Builder - Landingi offers an intuitive drag & drop landing page builder with which you can easily create individual landing pages. It does not require a long training period and is immediately ready to use.

Pop-up Builder - The integrated pop-up builder enables you to generate new leads on your landing page. The pop-up is created using existing templates. Which you adapt to your needs.

Custom domains - The Custom Domain gives you the option of hosting your landing page on Landingi's server. This way you can ensure that the landing pages load optimally and are optimally displayed to visitors.

A / B testing - Every successful landing page has to be continuously improved. With Landingi's A / B testing options, you can optimize your landing pages very easily.

Analytics - With Landingi's analytics function, you can determine which campaigns have run the most successfully, so you can optimize your future

Landingi advantages

  • Very easy to use
  • Lots of personalization options
  • Good support

Landingi cons

  • Page Builder performance could be improved
  • As the features increase, the price increases quickly

Who is Landingi for?

If you are looking for a landing page software from Europe, Landingi can be a good alternative. It is based on the offer, both to small businesses and to enterprise customers. The pricing shows that it is not an entry-level solution.

7. Wishpond

Wishpond was founded in 2009 and is a simple lead generation marketing platform. Wishpond is used by more than 5,000 customers today to generate new leads.

The special thing about Wishpond is that it is not only a landing page software, but also offers marketing automation functions. This range of functions makes it a holistic solution on the market.

Wishpond prices

Individual prices on request

Wishpond features

Landing Page Builder - Wishpond's landing page builder is very simple, so you can easily create a landing page without any technical knowledge. With the “Group” function you can save landing page elements and use them again later

Pop-up Builder - You can easily integrate the Pop-uo Builder from Wishpond into your existing website and generate new leads or higher sales.

Marketing Automation - The marketing automation function offers you the option of adapting email campaigns to specific target groups. Due to the increased relevance, you can achieve higher conversion rates.

CRM - Wishpond also offers a simple CRM function with which you can call up the data of your leads and add new information at any time.

Analytics & A / B testing - Wishpond gives you the opportunity to see the success of the campaigns in real time.

Wishpond benefits

  • Easy to use user interface
  • Very good landing page designs

Wishpond cons

  • Customer support could be improved
  • Personalization is limited

For whom is Wishpond the right solution?

If you are looking for a solution that not only offers a landing page builder, but also other marketing functions such as marketing automation and CRM, then Wishpond can be the right solution for your company.

Landing page software for free

The first landing page software that we looked at are paid tools that you can only use for free in the test phase. The tools below are software that are free, but not necessarily tools that specialize in landing page creation.

If you really want a good solution for generating leads with landing pages, you should use a specialized and paid tool. All of the following tools offer a free version that is not time-limited.

8. Elementor

Elementor is a very popular WordPress site builder founded in Israel. Elementor is used by more than 5,000,000 customers today to create visually appealing websites.

With Elementor you can create websites and landing pages without any programming knowledge. Elementor, however, is a WordPress plug-in and requires that you already own an existing WordPress site.

Elementor prices

Elementor is available in 4 different price packages. You can use the free version without a time limit. Only the range of functions is reduced. Sufficient for creating a first landing page.

Free: Free
Personnel: $ 49 per year (1 page)
Plus: $ 99 per year (3 pages)
Expert: $ 199 per year (1,000 pages)

Elementor features

Landing page builder - You can create an unlimited number of landing pages with the free version of Elementor. If you are just starting out and want to test, this landing page builder is interesting

Drag & Drop Editor - Elementor offers a drag & drop editor with which you can easily create landing pages. You do not need any special technical knowledge or creative skills

Over 300 templates - Elementor offers you over 300 templates that you can use for your landing page. So you can be inspired by these templates and you can save a lot of time,

Mobile Responsive - With Elementor you can create landing pages that are mobile responsive and can be displayed on all mobile devices. You can test this very easily directly in Elementor.

Elementor advantages

  • Very easy to design landing pages
  • Very flexible
  • Large selection of templates

Elementor disadvantages

  • Not all functions are intuitive
  • Pop-up functions only in the paid version
  • No analytics functions

For whom is Elementor the right solution?

If you already own a WordPress site and would like to have a free solution for creating landing pages, Elementor is the right solution. However, it does not offer any analytics functions.

9. Wix

Wix was founded in 2006 and is the largest website builder in the world with over 180 million users. Wix is ​​a great way to start creating your first website.

However, Wix is ​​also a good landing page builder that you can use to generate leads. The basic version of Wix is ​​free and can be upgraded to a paid version at any time.

Wix prices

Wix offers you an unlimited free version. With this you can create your first website and landing page. However, the free version always has the Wix branding, which can be a disadvantage for a landing page.

There are also the following 4 chargeable variants:

Free: Free
Connect Domain: 5 euros per month (Own domain, with Wix advertising)
Combo: 10 euros a month (Domain included, without Wix ads)
Unlimited: 14.50 euros per month (Domain included, without Wix ads)
VIP: 28 euros per month (Domain included, without Wix ads)

Wix features

Wix Editor - The Wix Editor allows you to easily create a landing page. You do not need any programming skills or special creative knowledge

Templates - Even in the free version, Wix offers a variety of templates that you can use to inspire them. This way you can quickly design a visually appealing landing page.

Mobile Responsive - Wix also creates sites that you can easily access from mobile devices without missing any important buttons. You can test the mobile versions directly in the Wix Editor.

Wix App Market - The Wix App Market is an app market that offers you many different apps that you can integrate into your Wix homepage. This is how you can connect your favorite apps to your Wix landing page.

Wix benefits

  • Can be used without technical knowledge
  • Visually appealing templates
  • Everything in one solution

Wix cons

  • No own domain with the free version
  • Best features in the paid version

Who is Wix for?

If you use Wix for your landing page, you have to know that it is really only a beginner's solution. If you want to use landing pages professionally in your online marketing campaigns, you should use another solution.

10. MailChimp

MailChimp was founded almost 20 years ago and is one of the most popular email marketing platforms on the market. It has got huge popularity because early on it offered a free version that had a lot of features.

These days Mailchimp is more than an email marketing tool. It is an all-in-one marketing solution. One of the functions of this is the creation of landing pages for lead generation.

MailChimp prices

The free version of MailChimp is very generous and offers you the opportunity to manage up to 2,000 contacts. In addition, the free version is not limited in time

In total, MailChimp offers 4 different price packages:

Free: Free (Up to 2,000 contacts, 1 target group)
Essential: 9 euros a month (up to 50,000 contacts, 3 target groups)
Standard: 14 euros per month (up to 100,000 contacts, 5 target groups)
Premium: 299 euros per month (over 200,000 contacts, unlimited target groups)

MailChimp features

Landing Page Editor - MailChimp offers you a landing page editor with which you can easily create a landing page. There are a variety of landing page elements that are already there, so you can save a lot of time creating them.

Templates - MailChimp offers a variety of templates that you can choose from. These templates are designed for different landing page types.

Tracking Pixel - The tracking pixel functions enable you to always know which target groups are visiting your landing pages. So you can adapt your landing pages to your target groups.

Analytics - In MailChimp you can create reports on the success of the marketing campaigns with your landing pages. This enables you to see at a glance. Where there is a need for action and where the campaign has already been successful.

MailChimp advantages

  • Landing page combined with email marketing functions
  • Very easy to use
  • Large range of functions

MailChimp cons

  • Landing page templates limited
  • Landing page functions limited

Who is MailChimp the right solution for?

MailChimp is the right solution for you if you focus on Email Marketing and marketing automation sets. When landing pages are just a part of your marketing campaigns. However, the free version of MailChimp already offers you a variety of functions.


I hope you were able to see the differences between the individual tools in this comparison and find out which one is right for your company.

Using landing pages will become more and more important in the future. It automates some of the customer acquisition and helps you concentrate on other important tasks in your company.