How many people shop online around the world

Internet usageThe world in 2020 is so digital

The social media platform Hootsuite and the digital agency We Are Social state in their annual report "Digital 2020": In January 2020 the world has become a good deal more digital. These are some of the key lessons learned from global internet usage analysis. The data is said to come from the United Nations, governments, regulators, social networks and industry services, among others. Unless otherwise indicated, all figures relate to January 2020.

Around 4.54 billion people worldwide used the Internet in January 2020. In 2015 it was 2.83 people. The current value corresponds to 59 percent of the world population. The number increased by 7.0 percent or 298 million people compared to the same month of the previous year.

  • According to the report, the number of cell phone users was 5.19 billion (67 percent penetration), up 2.4 percent.
  • Social networks were used by 3.80 billion people (plus 9.2 percent).

The average media usage time for people aged 16-64 was as follows:

  • Internet: 6 hours 43 minutes
  • social media: 2 hours 24 minutes
  • Television: 3 hours 18 minutes
  • Music streaming: one hour 26 minutes
  • Gaming: one hour ten minutes

The statistics recorded the longest usage time per day for the Philippines. Internet users between the ages of 16 and 64 stayed online for an average of nine hours and 45 minutes, regardless of the device. The Japanese got the lowest value with four hours and 22 minutes a day.

Worldwide, people surfed on average with 32.01 Mbit / s. That was 28 percent faster than in January 2019. The transmission rate for fixed network connections even increased by 35 percent to 73.58 Mbit / s.

According to Hootsuite, the greatest penetration of online services, at 99 percent, was in these four countries:

  • Iceland
  • Kuwait
  • Qatar
  • United Arab Emirates

The following countries had the lowest proportions of the population with access to the Internet:

  • North Korea: 0.0 percent
  • South Sudan: 8.0 percent
  • Eritrea: 8.3 percent
  • Burundi: 9.9 percent
  • Somalia: 10.0 percent


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