How can YouTube help people

Creating YouTube Videos Step by Step: A Guide

YouTube is undoubtedly one of the most effective marketing channels available to a company today. The main reason for this is its reach: With more than 1.9 billion active users per month who watch over a billion hours of videos on the platform every day, the chances of reaching your target groups are good. However, you have to assert yourself in this mass of videos first.

Whether you want to tackle your first YouTube video or have already gained experience in YouTube marketing, we'll show you how to create YouTube videos that will reach your audience and make an impact.

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Follow these step-by-step instructions to create your own video for YouTube:

Step 1: plan your YouTube marketing strategy

Step 2: Make an effort to create end-to-end content for your YouTube channel

Step 3: The basic equipment to make YouTube videos yourself

Step 4: which format is best for your first YouTube video?

Step 5: Important Preparations Before You Record Your YouTube Video

Step 6: Integrate a screen recording into your YouTube video

Step 7: Take Advantage of a YouTube Video Editing Program

Step 8: It's that easy to upload your YouTube videos

Step 9: increase the visibility of your YouTube video

Step 10: Don't Forget To Promote Your YouTube Video

Step 1: plan your YouTube marketing strategy

There is a sophisticated strategy behind almost every successful YouTube channel. Take a look at the homepage of In short - In a Nutshell, one of the most successful German YouTube channels with 9.6 million subscribers. The aim of the channel becomes apparent as soon as the thumbnails are scanned: to explain complex scientific topics in a simple, understandable way in an animated form. A uniform style, a characteristic color scheme and a consistent choice of themes give this channel an unmistakable appearance. It should be exactly like this.

If you want to do YouTube marketing successfully, you need to develop a concept. One of the most important considerations here is who you want to target with your videos.

Define your target audience

YouTube marketing is not about what you want to film. The only thing that matters is what interests your target groups. You can make the funniest, greatest YouTube video - but if the content doesn't appeal to your desired audience, it will only add to your trash.

Focus on the people who will benefit the most from your products or offers. What problems are you moving? Which of your questions can you answer with a video?

Find your niche

At least as important as the right target group is the added value that you offer with your videos. Your content should be consistent with your corporate purpose and underline your special expertise. It is especially important for YouTube beginners to define their niche as narrowly as possible. This is the only way you have a chance to appear in the search results between all the videos with thousands of views and likes.

Remain authentic

Avoid the temptation to try to emulate your YouTube role models. Find your own style and stay true to yourself. “Instead, focus on the quality of the content and how you get it across,” advises Tyler Lessard, Vidyard's vice president of marketing. Relevance is more important than perfection.

Step 2: Make an effort to create end-to-end content for your YouTube channel

The most successful YouTubers have an overarching theme that runs like a red thread through their channel. Once you have defined your core topic, you can break it down into sub-topics, for which you upload new YouTube videos at regular intervals.

Good sources of inspiration are:

  • YouTube search: The YouTube search box is a handy tool when you have a general idea for a topic and want to refine it a little. For example, if you enter the word "Explanatory video" in the search field, YouTube will suggest additions such as "Create an explanatory video", "Explanatory video for laying technique" and "Explanatory video for children" based on frequent searches.
  • Comment columns: In the comments under videos and articles on your subject, you can often find useful information on what viewers are interested in and where there is still a need for information.
  • Forums and online communities: Join online groups and discussion forums related to your area of ​​expertise, such as: B. on Facebook, LinkedIn or Xing, and let yourself be inspired by the conversations.
  • Audience surveys: If you've already built an audience, you can directly ask your followers what they'd be interested in. This not only leads to 100% relevant answers, but also promotes customer loyalty.

Stay away from topics that have already been covered ad nauseam on YouTube - your goal is not to chew old information, but to grab viewers' attention with new, interesting content.

Step 3: The basic equipment to make YouTube videos yourself

You don't have to invest thousands of dollars in professional equipment for your first YouTube video. A good smartphone is completely sufficient to get started, because today's cell phone cameras are really capable. In addition, the following tools are part of the basic equipment to record a good YouTube video:

  • Microphone: In a small, well-insulated room, your smartphone's microphone may be sufficient, but in most cases you will get better audio quality with an external microphone.
  • Recording or editing program: With a screen capture program, even camera-shy people can create videos for their YouTube channel. Choose your video editing program for YouTube wisely. The right software can save you a lot of time, effort, and headaches.
  • Lighting: The right light is critical to the success of your video. With a little know-how, you can skilfully stage yourself even without expensive studio lights. Check out the TechSmith Blog for practical tips on choosing your light source.
  • Camera or webcam: If your mobile phone camera is not sufficient or you are aiming for a slightly higher quality, the next logical step is to purchase an external webcam. Compared to professional digital cameras, which are expensive and complicated to use, webcams offer a relatively inexpensive alternative to improve the recording quality of your videos. Avoid the built-in webcam of your PC, as it usually delivers poor quality images.
TIP: The TechSmith Academy has numerous video tutorials that can help you improve the recording, lighting, and audio quality of your videos.

Step 4: which format is best for your first YouTube video?

Once you've got your gear ready, it's time to start thinking about the format of your first YouTube video. Video tutorials or how-to-do videos are a good entry point for YouTube beginners. Why?

  • You are popular. YouTube is the world's second largest search engine, and how-to searches on the platform are increasing 70% each year. Not only that: The search results that Google displays for “how-to” queries are also increasingly finding videos at the top of the list.
  • They enable you to prove your expertise. Earn the trust of your viewers by demonstrating your expertise.
  • They are relatively simple. Compared to many other video formats, a tutorial requires less creativity from its creators. What you should say to your viewers in your video comes from the subject matter.

Step 5: Important Preparations Before You Record Your YouTube Video

The best YouTube videos do not consist of a haphazard torrent of words, but are thought out and carefully staged. No matter how well you can improvise - compose a script, before you start recording your YouTube video. Even if it's just bullet points, a script will keep you from forgetting something or getting too caught up in the subject. Always remember: the audience's attention span is limited. Therefore, make your videos as concise as possible.

Choose your location wisely. A common mistake many YouTube beginners make is that they pay too little attention to their surroundings. Avoid taking pictures in front of a window, as this can often make the picture look blurred or silhouetted. It is better if you position yourself next to or directly opposite a window and thus use the natural incidence of light to your advantage.

Make sure the environment is clean - both in the recording room and on your desktop in case your video contains a screen recording. Position yourself against a calm background. If you don't have a blank wall, you can drape a large, plain-colored cloth or sheet behind you. Close unnecessary programs and apps on your PC. Anything that distracts from the content of your video should be removed or disguised beforehand.

Camera positioning tip: Observe the rule of thirds. Here, the picture is mentally divided into nine equal parts by two horizontal and vertical lines and the main motif is placed at the intersection or along the imaginary lines.

Step 6: Integrate a screen recording into your YouTube video

Many YouTube videos contain screen recordings; B. to demonstrate a software application or to record a live webinar. This is where an intuitive recording program like Camtasia can help, as you can use it to create professional screen videos even as a layperson.

It's that easy:

  1. Open Camtasia and click the red record button.
  2. Select the area of ​​the screen that you want to appear in the recording and your input sources for video and audio.
  3. If you want to end the screen recording, click “Stop”. In Windows, you can also just press F10. Mac users end the recording with the key combination "CMD + OPTION + 2".

Step 7: Take Advantage of a YouTube Video Editing Program

Some people love the editing step because it is where they can let their creativity run free. Others see this as an inevitable evil. No matter what group you belong to, use an easy-to-use video editing program for YouTube to make the process as easy as possible. Here are some of the features Camtasia can give you to add the finishing touches to your YouTube videos:

  • Cut out mistakes: If you made a promise, lost the thread while recording, or want to shorten certain areas, you can simply cut them out with Camtasia.
  • Trim: Remove unnecessary artwork from the beginning or end of your video.
  • Add titles, transitions, notes, etc: With these effects you can make your videos really professional.
  • Extras: Give your videos an individual character that strengthens your brand perception by adding extras such as intros, lower thirds, music or outros.

You can find detailed instructions on these and other processing steps in the Camtasia tutorials.

Step 8: It's that easy to upload your YouTube videos

The time has finally come: your video is finished and ready to be published. There are basically two ways to upload your YouTube video.

  1. Upload your video via the YouTube platform.
  2. Use the integrated sharing function of your video editing program, if available. In Camtasia, once you have finished your video, all you have to do is open the Share menu in the top right corner and select YouTube.

Step 9: increase the visibility of your YouTube video

It would be nice if it was done with uploading your YouTube video. But you still have to put in a bit of work if you want to guarantee that your target groups will find your work. The two most important criteria for being found on YouTube are:

  • Create content that adds value to users.
  • Create content that search engines will find.

We covered the first part of this equation in step 1. Now it's a matter of optimizing your video so that it also shows up in search queries - both on YouTube itself and on Google. For this you should consider the following factors:

1. length

The most important ranking factor on YouTube is the so-called "watch time" (playback time). In general, longer videos rank better than shorter ones. That doesn't mean you have to produce a feature film. Aim for 10 to 15 minutes to get started and monitor how your audience reacts to it.

2. Keywords

Use keywords in strategic places to make your video easier to find. Both the title and description of your video should contain important keywords. Don't forget that you also need to address your target groups. Also, make an effort to mention the most important keywords in the video itself.

3. Thumbnail

The thumbnail is the first impression your audience will get of your video. Make it as appealing as possible. Click-through rate is an important ranking factor on YouTube, so you want to get as many people as possible to click on your video.

4. content

If someone clicked your video, it counts

a) to keep the viewer's attention for as long as possible, and

b) to induce the viewer to further interactions.

The first 10 seconds of your video will decide whether a viewer will jump off or keep watching your video. Give a little foretaste ("teaser") of what you will address in your video. Don't give too much away, but get interested.

Do not forget to ask your viewers at the end of your video (or even in between) to leave you a "Like" or a comment, to subscribe to your channel and, if necessary, to visit your website. Such prompts are extremely important in order to increase the interaction and virality rate on social media.

Step 10: Don't Forget To Promote Your YouTube Video

Even with the optimization, your work is not done yet. If you want to reach as many people as possible via YouTube, you have to actively promote your videos. This means announcing them on other channels and referring them to YouTube from there. For example, you can create short teasers and post them on Facebook or Instagram to drive your fans there to your YouTube channel.

Another trick is to make your video available to a select group only, e.g. B. your newsletter subscribers, and ask them to share it on their own social media channels. You will be amazed what a little bit of exclusivity can do! When you finally make your video available to the general public, it will already have views and hopefully also a few "likes" or even comments.

Next Steps

With all of the information we've given you in this guide, it's understandable if you feel a little overwhelmed. Don't worry: once you've dared to get started, the rest will gradually follow. Nobody expects perfection from your first YouTube video. Download the free trial version of our video editing program and see for yourself how easy it is to create a video.

Create your own videos!

Do you need a video editing program? The free trial version includes everything you need.

Download trial version