Why do malls go back

Stricter measures in shopping malls

Although the retail sector is already suffering from the decreasing willingness to buy due to the closure of the catering trade and has fewer buyers, Governor Thomas Stelzer (ÖVP) complains that too many people are still sitting in the shopping centers.

He announced a new ordinance for Friday that should prohibit lingering and consuming in shopping centers and malls. Images of people who sit down there and consume are strange in the current situation, says Stelzer, who says: "Everyone has to know that they have to make a contribution."

Lingering and consuming forbidden from Friday

The ordinance applies in addition to the nationwide regulations. Contacts are to be reduced, but it is important to him, according to the governor, that schools and childcare facilities as well as retailers are kept open. That only works if the numbers of infected people go down. "We haven't noticed any great relaxation yet," said Stelzer. "It can no longer be a question of looking for loopholes in order to carry on as usual." Tables and chairs that are still in front of the restaurants should not be used to produce crowds in malls. The regulation should prevent that.

Study: length of stay and frequency are significantly shorter

A current study from Linz shows that the closure of restaurants in particular seems to have changed people's shopping behavior. Almost half of the more than a thousand people surveyed in Austria therefore apparently have less fun shopping. 41 percent also say that they are missing something when shopping when the catering trade is closed.

The lack of shopping fun apparently also has a direct effect on people's buying behavior. More than half of the respondents, specifically 53 percent, stated that they spent less time in shopping centers or shopping streets. Almost as many say they shop less often at all. And a third spends less money shopping.

Closing the gastronomy is "a broken leg for the trade"

From the point of view of the economic researchers in Linz, it is therefore clear that the closure of the catering trade is a “broken leg for retail”. And that in the important pre-Christmas period.

And from the researchers' point of view, the lockdown is also one thing: a funding program for international online trading. A quarter of those surveyed have been shopping on the Internet more often since the lockdown and are also spending more money.