How does visual similarity software work
The 10 best image recognition tools
Test Talkwalker's image recognition
Nowadays, users are confronted with more data than ever before, especially image-based data. The majority of social media users seem to be eager to post photos, as a visual accompaniment to the text or even as a text replacement.
Proof that the saying "A picture is worth a thousand words" has become reality can be found in the rapid development of photo-based platforms such as Snapchat. The app had 187 million daily users at the end of 2017 - up from 46 million at the beginning of 2014.
What is image recognition?
Just imagine a computer using its "eyes" as you would - this is the easiest way to describe image recognition. In other words, image recognition tools can recognize, analyze, and interpret images. Plus, these tools are more powerful and efficient than you - or a large team of image experts - could ever be. The tools can process tons of images pretty quickly and report data that can be incredibly useful to your business. They don't yet have emotional intelligence (luckily), but they produce valuable, quantitative data that can be used in infinite ways. And what's behind it? The analysis is determined by user input so that the programs can tailor the information to your use case. In short, image recognition tools can be customized to meet the needs of users.
What is that to you?
The data that the Image recognition tools can be used in a variety of ways - from understanding the customer base and their interests to customizing ads for specific groups. Imagine being able to serve Facebook ads based on the individual preferences and passions of your target audience. Dog lovers could see advertisements for the trendiest new dog treats, while cat lovers could see recommendations for the best cat food.
Beyond the amusing (but all too true) divide between cat and dog lovers, image recognition can help you better understand your customer base and evaluate how to enter a new market. You can also ensure that no one is misusing your logo and analyze the real reach of your marketing campaigns. Image recognition technology can give you much-needed insights or open your eyes to new possibilities that otherwise would have remained hidden. Image recognition is essentially the compass every business needs to navigate the incredibly complex terrain of a modern world.
To give you an insight into the different image recognition tools and to help you decide which tool is best for your business, I've put together a list of the 10 best image recognition tools and what makes them stand out!
Talkwalker proprietary image recognition technology
Talkwalker lets you search a database of over 30,000 brands - the largest database for brand logos and visual analytics. This gives you access to practically all company information you need. In addition to the wealth of images that the tool can recognize, it is based on an adaptable, proprietary technology to analyze both texts and images, also in relation to one another.
The convenience of having both tools in a fully integrated platform should not be underestimated. From maximizing the reach of your advertising campaigns to notifying you when someone posts about your brand, Talkwalker's image recognition technology is a versatile tool that will vastly increase your knowledge of your own brand and help you leverage that new knowledge, as you expand your business.
Google Reverse Image Search
Whether you found the perfect image the wrong size or you're looking for an image that is similar to an image you already have, Google Reverse Image Search is the tool you need. As the name suggests, this image recognition tool lets you upload an image and do a search with it. The great thing about it is that it's just as intuitive as a typical text-based Google search.
How you use this tool is up to your imagination. Perhaps you want to find the source of an image in order to properly associate it, or you are looking for the improper use of one of your images. As long as the image is on the internet, Google Reverse Image Search can help you with any task.
Google Cloud Vision API
It would be hard to find someone who the name "Google" doesn't mean, and with good reason. Google is pioneering the transition to an internet-centric world. Google's work with search engines is familiar to everyone and a true success story, making it a massive company with incredible recognition value. It's no surprise their image recognition tool can be found on this list too.
The Google Cloud Vision API enables you to analyze images in many different ways, from explicit content to emotional facial expressions. With such a wide range of features, it's a versatile tool that can be customized to fit your specific needs and those of your business. Beyond its flexibility, this image recognition tool harnesses the power of Google and everything that goes with that name. This makes it one of the most powerful tools you will find.
Another big name in the web world - Amazon - brings an image recognition tool into play that has a lot to offer. Amazon Rekognition can not only analyze still images, but also provide insights into videos. The best thing about this tool might be the ease of use advertised by Amazon.
Although it is a highly technical program that enables facial analysis, people tracking, text in pictures and numerous other uses, Amazon assures its users that the constantly learning image recognition tool can be integrated intuitively into your business. An additional benefit of Amazon Rekognition is that you only pay for the data you actually use, which means there are no minimum fees. So you can use the program with all its advantages as you wish, without digging too deep into your pocket.
This image recognition tool allows you to do something unique: look for images with other images. This may seem superfluous at first, or it may raise the question: "Why?" But once you imagine the possible uses, the advantages of such a tool become clear. Sometimes it can be necessary to find images that are based on similarities and words can only help to a limited extent. The old adage sounds extraordinarily true here - a picture is worth a thousand words.
Try describing a picture to a search engine. You will probably never be able to express exactly what the search engine should find. With Clarifai you don't have to. The image recognition tool does the job for you, so you can find similar images just by selecting photos and telling the tool what to do!
With a name that is both catchy and descriptive, LogoGrab acts as a bridge for companies poised to enter the next era of marketing and customer engagement. From the patented Adaptive Learning Engine to the benchmark as the fastest and most precise tool on the market, LogoGrab knows its niche and fills it excellently. Designed for tech companies, advertising agencies and brands, LogoGrab focuses on monetization and engagement on mobile platforms. That makes it a pioneer for anyone who wants to get the most out of their social media presence.
The company prides itself on the fact that their tool integrates seamlessly with most pre-existing platforms, which in turn means that the transition to LogoGrab and the valuable information it can provide is smooth and painless - just another benefit for one already fantastic tool.
IBM Image Detection
IBM is no stranger to the tech world, and for good reason. Typically, the company spearheads the development of cutting-edge technology that not only makes the modern world better, but also drives it to new possibilities. So it's no wonder their image recognition tools are among the best. One of the main advantages of IBM Image Detection is how trainable it is. In other words, IBM offers a highly customizable platform that can be optimized for almost any task you want.
From understanding the contents of images on a categorical level to learning new objects, the uses for this tool are limitless, as are the benefits that can result from using it.
Regardless of whether organization is your obsession or your greatest enemy, Imagga’s image recognition tool is right for you. It offers several automated options for sorting, organizing, and displaying your images based on categories, colors, or tags - which can also be automated - or as per user-defined input. That means you have several built-in options, but you can also develop something yourself that suits your specific needs. The duality of Imagga makes it possible to adapt to every circumstance and every level of competence.
Whether you're just looking for a way to keep things organized without wasting valuable company time, or need to make sure that no explicit content appears on your page, Imagga has the tool to help, and if not, just create it even one!
While some tools focus on highly specialized execution and application, others try to maximize convenience while still maintaining impressive functionality. For those looking for an easy-to-use and self-proclaimed "hassle-free" tool, Cloudsight is perfect. This image recognition tool streamlines the process of recognition, categorization and understanding and allows you to approach the use of visual elements in an almost playful way.
Whether it's allowing the program to write a natural-sounding caption for you, seamlessly integrating images into your online store, or revealing key messages in your video content, Cloudsight is incredibly intuitive without affecting the functionality you get from one first class image recognition tool would expect.
For those who love photography and at the same time recognize their potential in an increasingly image-based world, EyeEm's Image Recognition is the ideal tool, especially for social media users. Using automatic tags and captions is ideal when you want to use tags that not only best fit your pictures, but also ensure that your photos are seen. EyeEm even goes one step further by evaluating the aesthetic evaluation of a photo with the help of image recognition.
This is actually as cool as it sounds, but it's also incredibly useful for anyone who bases their success on photography and engagement. Scoring photos based on their aesthetic appeal can help you choose the best image possible to maximize engagement. The tool can even be trained to recognize your unique style, so it will help you ensure that your contributions stay true to your style.
If there's one thing you've just learned, it's that there is a tool that fits your specific needs. If you have hesitated to use the latest technology - be it for lack of experience or uncertainty whether it will be worthwhile for you - then do not hesitate any longer. I hope this article has allayed your doubts and helped you determine if image recognition tools are right for you. And probably the answer is yes!
With image recognition, any company, regardless of size, product, market or other characteristics, can be one step ahead. From megacorporations looking to maximize brand recognition to freelance photographers looking to expand their market via social media, image recognition is the key to navigating the complex web of our modern, information-rich world. What makes you stand out from the mass of data? What sets your brand apart from that of a competitor? How can you best identify the ideal market for what you have to offer and then develop it in a targeted and highly effective manner?
Image recognition is the answer. It doesn't matter whether it's a pre-built tool that supports your business and gives you more time to work on important things, or a bespoke program that gives you valuable information about who your market is and how you get through it Tap into various campaigns and collaborations - there is an option for you. Caring in a world of endless information Image recognition tools for order and find the open door to endless possibilities.
Maxime is part of the Talkwalker marketing team. He likes to write about social media topics and their advantages for companies.
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